The sociologist, Ulrich Beck, famously described social class as a ‘zombie category’, suggesting that thinking in terms of social class was blinding academic researchers to the real experiences and ambiguities of modern life. And yet, inequalities in the UK not only persist, but are in fact growing. The UK ‘suffers from high levels of relative poverty and the poor in Britain are substantially poorer than the worst off in more equal industrialised societies’ (Diamond & Giddens, 2005, p. 102). Continue reading “The C Word – children, TV and social class”
As a postgraduate student living and working in Sheffield, I’m incredibly lucky that the industry-led Children’s Media Conference takes place every year right here in my home city.
Last year, I was invited to present my research on the transitionary preschool audience alongside presentations from Ofcom and The Pineapple Lounge. I used my session, ‘Sm(all) Change’ to bust three big myths about very young children watching television: that their engagement with TV is sedentary; that their engagement is solitary; and that they can’t make reality judgements about TV and advertising. You can watch my full presentation, alongside others, on the CMC website or Vimeo or read more about it in the CMC blog. Continue reading “Revisiting The Children’s Media Conference 2015” →